This past February 27th, National Pokemon Day, 10 Deep released a collaboration with Pokemon. I initiated and began conceptualizing this activation over a year ago. It was a long time in the making, only to make sure the first ever Pokemon U.S. streetwear apparel collaboration was properly executed. "The Rivals Group," was exclusively sold on 10Deep.com and at 62 Kenmare Street. Part 1 was heavily focused on Team Rocket, Meowth, and Pikachu. Part 2 on the way...
10Deep’s 62 Kenmare opened its doors to the public on National Pokemon Day to activate a three day pop-up shop in honor of Pokemon’s first U.S. streetwear collaboration.
Linked with music industry heavy weights Ty Dolla $ign and DP Beats to world premiere a certified hit exclusively for 10Deep.
Head of custom apparel marketing program for Nike (NSW) event/retail/”energy” space, 276 Bowery Stadium (Stadium MFG). Oversaw design, production, quality control and served as the “story teller” for customization programs (influencer marketing and retail). Influencer program required collaboration with influencers such as Virgil Abloh, LeBron James, Chris Bosh, Edison Chen, Teyana Taylor and Tom Sachs.
In 2018, I connected with Mass Appeal to feature my artist, Black Kray aka Sickboyrari, for their Open Space series. This interview covered the pioneer’s musical history, skateboarding background, and immense influence within internet rap culture and the music industry.
In 2013, I worked with 10Deep to reunite Mike Jones and Paul wall (for the first time in six years), along with Trap-A-Holics, DJ Getlive and some other special guests at Brooklyn’s Music Hall of Williamsburg. This was the last time anyone would ever see Mike Jones and Paul Wall on the same stage together.
This party/activation included a custom grills booth, including a one-time only, three-tooth 10.DEEP “XXX” functioning as wearable history.
Worked with 47 Brand, 2K Sports, and 10Deep to activate a one of a kind customization booth experience for Complexcon (2018). Custom embroidery was offered on 47 Brand NBA hats featuring the 10Deep logo. The booth concept was heavily inspired by NBA 2K, resembling a basketball court and including Pop-A-Shot basketball arcade games.
Managed custom apparel marketing program for Nike (NSW) retail/”energy” space, Nike 255 Elizabeth. 255 featured conceptual build-outs to coordinate with pop-up shops that lasted for months at a time. Oversaw design, production, quality control and retail operations. Activations included installations for World Basketball Festival and World Cup.
Participated within a small team to curate and fully managed a custom Nike varsity jacket influencer program, which later was offered to the public. The program collaborated with influencers such as A$AP Rocky, Lebron James, Amare Stoudemire, Edison Chen, André Saraiva, Virgil Abloh, Chloe Sevigny, Darrelle Revis, John Joseph, Busy P (Ed Banger Records), Michael Dupouy, and Quarter Snacks.
While at Nike, I worked together with NYC street artist, Curtis Kulig. Well known for his “Love Me” tag, we used blank Nike garments as mediums to create a capsule exclusively sold at Nike 21 Mercer.
Connected with influential Atlantean, UnoTheActivist for a world premiere single for 10Deep.
Curated a show with 10Deep Clothing in effort to connect with the clashing hip-hop and punk cultures of today’s youth. Line up featured headliner Smokepurrp with support from Show Me The Body, Squidnice, and DJ sets by Philadelphia super producers Working On Dying.
In 2017, I worked with Smokepurrp/Alamo Records and 10Deep Clothing to curate a one of a kind "One Night Stand" experience at our booth for Complexcon. Part of the experience was producing a capsule collection of merchandise in honor of his debut album, "Dead Star." Our booth build-out resembled a teen’s messy bedroom, keying on the “One Night Stand,” concept.
In 2013, I partnered with Boiler Room and Goth Money Records (functioning as management) to put on a concert and live streamed event in Brooklyn, NY.
Connected with Atlanta's Yung Bans to world premiere a Ferrari inspired track exclusively for 10Deep.
